In this issue: From the Executive Manager’s Desk | CIDC’s Mission | The Claremont Boulevard and Public Transport Interchange update | Claremont CBD set for promotional boost | Apartment block first to open as part of Claremont upgrade

 
 

The crane festooned skyline of Claremont confirms the huge activity levels of inward capital investment into the Claremont Central area through various exciting and large-scale construction projects. The list is long and varied where at the southern end of the spectrum it involves public facilities such as the new Claremont Clinic, Library and Public Transport Interchange, and at the northern end the R0.5-billion project for the redevelopment of the Pick ‘n Pay property which will incorporate a new Virgin Active Mega Gym.

Old dilapidated retail properties have been demolished and new residential high-rise apartments have been created in the R300-million project known as The Claremont. Several further major redevelopments have taken place which will see 800 new residential units being created within the Claremont CBD over the next nine months.

 

What is the reason for this unprecedented development activity? Anthony Davies, Executive Manager of the Claremont Improvement District Company, responded enthusiastically, “The massive boom in Claremont is not merely a result of a buoyant property market, it’s really the result of the City and the CIDC’s partnership over the past six years which has seen a substantial upgrading of the urban management of the area. This has led to renewed confidence by long term investors to seek out opportunities and produce the myriad of large scale property schemes which we see currently.”

Claremont boasts world-class facilities in the form of the flagship retail centre Cavendish Square, The Vineyard Hotel and the award winning Oval Office Park, which has always attained some of the highest rentals payable for office space in South Africa. However, it would appear that there needed to be a specific catalyst for the explosion of activity. Chris Drummond, Chairman of the CIDC and a substantial property owner in the area, feels he knows the reason for the R1.8billion plus of capital investment which is currently being deployed: “The key strategic location of Claremont in the heart of the Cape Town southern suburbs, has always made the location highly desirable for commercial, retail and recreational property. However, in the mid to late ‘90s the area experienced warning signals of urban decay and the trend needed to be dramatically reversed in order to achieve a vibrant future. He added further, “One of the key issues was the urgently needed redevelopment of the bus and taxi facilities which has been linked in conjunction with the development of the Claremont Boulevard to form a unique partnership project of some R50-million between the CIDC and the City Council. This would never have been possible without a body such as the CIDC providing the conduit for this huge inward investment.”

The mood of optimism and a positive attitude is further reflected by the announcement of the Old Mutual Property Group that they will redevelop The Link shopping mall as “Cavendish Connect“ and redevelop the Dreyer Street area between the two buildings. In addition, the CIDC is spearheading the urban upgrading of Main Road linked to a strategic Four Squares project, which will see public open space properly managed and developed for the benefit of all.

Many more projects are in the offing, which we will keep you updated on over the forthcoming months. The CIDC is indeed making Claremont a better place for all.

By Chris Drummond, Chairman CIDC

 

 
 

It is my privilege to introduce the first issue of The Claremont Clarion, the CIDC’s bi-monthly newsletter, which we are sending to as many property owners, tenants and users of the Claremont CBD as possible. Since we began our operations on the streets of Claremont nearly six years ago on 1st December 2000, our focus and our motto have always been “Making Claremont a better place for all”. We have been doing so on your streets in the public space within our boundaries ever since.

As you will read in our Chairman’s lead story, “Claremont Renaissance picks up pace”, this encompasses many initiatives from building The Claremont Boulevard to working in tandem with the Council cleaning staff to keep our streets clean. The important and unique R46-million Claremont Boulevard urban upgrade project, which is set to change the face of Claremont, is well underway. Vineyard House on the corner of Main and Vineyard Roads was recently demolished and the Pick ‘n Pay building is in the process of being gutted in preparation for extensive redevelopment. There is much more to come, so please look out for our regular issues of The Claremont Clarion to keep you up to date.

 

Anthony Davies, Executive Manager of the CIDC and two of his team members in front of their new office based in Stadium on Main

The Claremont CBD is soon to receive a promotional boost with the Claremont Central campaign aimed at raising the profile of the Claremont commercial district. Key elements will be a website and printed directory due to be launched in January 2007. Businesses and services that would like to participate in this initiative can read more about it further on.

Very recently we moved from our former Operations Room in Toffee Lane into our new Claremont Information and Service Centre on the Upper Ground Floor (near the top of the escalator) in Stadium On Main, where visitors are very welcome. Our extensive 2-way radio network is also centred here where our Toll Free Emergency telephone and radio operator is at your service 24 hours a day throughout the year.

Security and clean streets are always the backbone of an urban upgrade and especially of the Claremont Improvement District. Recently and regrettably this has been very difficult to maintain firstly in view of the distressing 3-month nationwide security strike and more recently with the cleaning staff also on strike nationally. Staff who wanted to work were intimidated and in some instances severely beaten. Nonetheless, under duress many of our staff continued to report for work. Unfortunately they were not visible, as for good reason, they did not wear their distinctive uniforms. The good news is that the strikes are now over and the CIDC is again focussed on winning our streets back to continue to make Claremont a better place for all.

For any cleansing and security emergencies or complaints, please phone 0800-200-597 toll free
or e-mail: davies@cidc.co.za

 
   
 
 


The mission of the Claremont Improvement District Company is to support the existing and future environment through programmes to ensure that the public space is safe, clean, attractive, exciting, entertaining and user-friendly, ensuring that various bodies and authorities meet their responsibilities, assisting wherever possible and thereby protecting and enhancing the existing asset base and attracting new investment, tenants and customers.

 
   
  Construction of the Claremont Public Transport Interchange (being constructed by the City) and the Claremont Boulevard, to be constructed by a special purpose company and the Claremont Road Bypass Company (RoadCo), set up by the CIDC, is proceeding as planned.As a first phase of the project, the old Claremont Clinic, located between Ralph and Station Roads, was demolished and the new health clinic constructed in Old Stanhope Road in 2005.

The site of the old clinic is where the taxi terminus of the public transport interchange and a holding area for about 20 taxis in Old Stanhope Road are currently under construction. Both the terminus and the holding area will have buildings incorporating an office, public toilet facilities and a wash-bay so that taxi operators are able to clean their vehicles. Commuters will enjoy protection from adverse weather provided by the roofed terminus. Contracts for the civil works, building works and the electrical works for the taxi terminus and the holding area have all been awarded and work has commenced on site. These are all due for completion in early February 2007. That will then enable the Bus Interchange to commence construction along with phase one of the Claremont Boulevard road works.

The concept design for the Claremont Boulevard, under the guidance of a project management team, has been completed, as has the detailed design for Phase 1 between Stanhope Road and Hawthorne Road for which tenders will be invited before the end of the year. The Bus Interchange, between Werdmuller Centre and Stadium On Main, is located partly on the public parking area off Newry Street and the existing Fir Street. Provision will be made on the Newry Street edge of the bus facility, as part of the proposed Four Squares greening initiative, for informal trading stalls.

The building contract for the bus terminus has been awarded and work should commence towards the end of January next year on this aspect, with expected completion in mid 2007. Detailed design of Phase 2, from Hawthorne Road to Letterstedt Road, near Newlands swimming pool, is currently underway, with construction for this 2nd phase planned for commencement in July 2007.

 
     
   
 

A City Council assessment of Claremont CBD’s public environ-ment back in the 1980’s, revealed that aesthetically its streets left a lot to be desired and that there was literally no usable open space. The outcome of this study was the proposed Four Squares concept - the creation of four public open spaces in the densely built up CBD area. The proposal makes provision for a series of outdoor public squares, providing areas of greenery where people will be able to relax and enjoy themselves. These spaces could in future also host markets and outdoor entertainment.

The four squares proposed for inclusion in this greening strategy are: Sanclare Square (corner of Dreyer and Corwen streets, adjacent to the Intaba development currently under construction), Draper Square (behind The Claremont apartment block, which is also still under construction), Newry Square (next to Werdmuller Centre and adjoining the site of the proposed new Bus Interchange) and Warwick Square, bordering the Cavendish Close retail area on Warwick Street.

The City has been working closely with the CIDC on these proposals for upgrading Claremont’s public environment and it is intended to obtain Council approval for its recommendations by the year’s end. Claremont Central will soon see the transformation of these undeveloped spaces into beautified areas of public enjoyment. Alongside these initiatives is the urgently needed upgrading of our Main Road. This is also receiving planning attention in conjunction with City Planners. More about this in the next edition of the Claremont Clarion.

 

Draper Square sees the start of the Four Squares greening project with the transplanting of trees from the old Pick ‘n Pay site to their new location.

 
 
   
 

Claremont’s urban facelift is soon to be complemented by an image makeover and promotional initiative aimed at positioning Claremont as a premier retail and commercial hub. Spearheading this promotional drive is a website, www.claremontcentral.co.za and an annual publication, The Claremont Central Directory.Both media are geared to raising the profile of the Claremont commercial district and providing users and visitors to the area with an expansive guide to what is available and happening.

The project is enthusiastically supported and endorsed by the CIDC, which will have a prominent presence on the website. Says the CIDC’s Executive Manager, Mr Anthony Davies, “We are very excited about being a part of this promotional initiative, as it will not only be an “information centre” for the area, but will give the CIDC a medium for communicating directly with it’s stakeholders and vice versa. A key component of the Claremont Central website will be a section dedicated to the CIDC and its activities, with a regular online newsletter and updates keeping locals informed of what’s happening in the Claremont business precinct. We encourage all business owners to embrace this initiative.”

Scheduled for launch by the end of January 2007, businesses and services who would like to participate in the website or printed directory are invited to contact Lydia van der Merwe of The Executive Connection on 082 2241 222 or can e-mail claremontcentral@iafrica.com before 15 November 2006.

 

Seen here discussing the stylish new Claremont Central logo and slogan, creative focus of both the website and printed directory, are Anthony Davies, Executive Manager of the CIDC and Lydia van der Merwe of The Executive Connection, Communications Consultant to the CIDC.

 
   
 

Seven Mile South residents enjoy creatively landscaped entrances to their apartments.

 

As part of the proposed Claremont upgrade, the apartment block, Seven Miles South opened its doors to the first residents at the end of September 2006. Sited where the Absa Banking Hall originally stood, the name Seven Miles South derived from the fact that the site was seven miles from Greenmarket Square. Historically this was the central City point from which all distances around the Peninsula were measured.

Marketed by Pauline Marsden of International Realtors, developed by a consortium of top construction companies and designed by architect Michael Philippides, it was the first new apartment block to be built and marketed along Claremont Main Road. At its launch two years ago, it heralded the beginning of what is now being seen as a major upgrade of the Claremont district. Sold out within ten days, then three other major developments followed.

Today the 90-apartment development, under a glass atrium roof, offers affordable living in the heart of the business district. From studio flats to three bedroom penthouses the building is poised to give Claremont a new image.

 
 

 

Apartments were priced at an entry level of R500 000 with the penthouses at R1.5m. The block and re-sales are already netting a 20 - 25% profit. Residents have access to a squash court, a laundry and a pool on the roof, as well as 24-hour security. Within walking distance of Cavendish Square, residents enjoy the convenience of private parking and accessible shopping.

 

 
 
 
Claremont Improvement District Company
Upper Ground Floor, Stadium on Main
PO Box 24063, Claremont 7735
Tel: (021) 674-0639 Fax: (021) 674 1533
Executive Manager: A H V Davies    E-mail: davies@cidc.co.za
 
 
     
 
This newsletter has been compiled and produced on behalf of the CIDC by
The Executive Connection (021) 671 4297 / 082 2241 222 E-mail: executiveconnection@iafrica.com

If you have any comments or suggestions, please e-mail claremontcentral@iafrica.com